British Water came to Reggie London as the leading trade association for the water industry but with a dated brand image that was unrepresentative of the status that it held.

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Our first step was to undertake a brand strategy to give clarity to the vision, values and personality and create a strong visual identity.  It was important to represent the 'British' aspect in a modern way but avoid any union flag clichés, so we used rain drops to hint at the diagonals within the flag.

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British Water's work covers many areas from UK forums to international events and we created a brand film using stock footage to succinctly put their message across. We developed the website styling, branded posters with strong messaging and a range of printed collateral.

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To enhance their profile we proposed a series of filmed interviews with key industry leaders in a format hosted by British Water. These were widely promoted on social media and have led to a distinct raising of the profile of the brand within the industry.