Reggie London was commissioned to handle the renaming and rebranding of the world renowned West Yorkshire Playhouse as part of the theatre's £15M redevelopment. 

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We created the ‘us’ concept to represent the reach of the playhouse into the community of Leeds and its inclusive open-door approach welcoming people regardless of age, circumstance or background. 

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The rebrand campaign won:

• Gold Award at The Corporate Content Awards 

• Silver Award at the Cannes Corporate Film & TV Festival

• Winner of Best Brand Building at the Chartered Institute of Mktg Awards

• D&AD Annual:  Logo design 

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Design Week review