Light at the end of tunnel vision
OXSIGHT produce hi-tech smart glasses for the visually impaired that open up a wide field of view, effectively giving them their sight back.
Reggie London developed a strategy to present OXSIGHT as a stylish, confident brand. We created a bold identity with a high contrast black-yellow colour scheme for maximum legibility and as part of the ongoing marketing campaign we targeted potential customers through video on social media.
The video campaign characterised the stigma that blind people face in everyday situations and emphasised the freedom afforded by the glasses. It was very well received by the visually impaired community and has led to high interactions and strong sales.
The brand design won a Silver Award at Graphis International.