How we took the institution out of education
Protégé is a charity that works with young people excluded from mainstream education. Reggie London was briefed to create a brand identity and web experience that 'doesn't feel like school' but still appeals to traditional funding bodies.
Protégé, based originally at Central St Martins College of Art and more recently in a boutique gallery in Richmond, works with students on a one-to-one basis employing artists to offer them a creative education .
Reggie London devised a logo for the brand that could be adapted by the students for their own personal web page empowering them with a sense of ownership. We also conducted mentoring workshops which included guiding students in the creation of a video on the subject of authority and stereotyping.