The Ritz London, being one of the most famous hotels in the world is by nature a bastion of tradition. But this has a downside - how do they shake-off the stuffy image when appealing to young potential employees?

​

Tasked with this brief we believed the answer was simply to put the camera in the hands of the staff. By creating a selfie-style video we let the housekeepers, maids and managers lead the viewer around the back staircases of the hotel, even showing the canteen and giving a whole new meaning to 'Tea at The Ritz'.

​

The key message the hotel wanted to get across was that they worked together like a family. The resulting video was very well received internally and crucially by the target millennial market.