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How we moved the doner into fine dining

REGGIE LONDON SERVICES

BRAND STRATEGY

IDENTITY DESIGN

WEBSITE DESIGN

MENUS & RESTAURANT COLLATERAL

Skew A new fine dining restaurant serving gastronomic Turkish cuisine.


Brief  Create a brand that takes the image of Turkish cooking into the realm of relaxed modern dining. 

Working with restrauteur Ali Delidogan, Reggie London developed a brand strategy that drew on the influences of his home town of Gazientep in south eastern Anatolia which is recognised by UNESCO as one of the world’s “Cities of Gastronomy”.

The logo was derived from the mosaic designs of the ancient city and simplified to form a strong identity which was used across signage, menus, website and marketing materials as well as a tessellation of fret cut wall panels forming part of the interior design.

The Result  

Working to a tight schedule the entire process was turned around from strategy to implementation on time and on budget within six weeks.

The restaurant opened to five star reviews and successfully created a new upmarket environment for Turkish cuisine.

The design received a silver award for branding at the Graphis International Awards.